There is no doubt that proper domain name research and branding is one of the necessary step to increase website traffic. In this article we will discuss about how to find a domain name to increase website traffic.
Domain name is your own property; it represents you, your service and your brand. The way you research in-depth before buying a real estate property, you need to do similar research before buying a domain name. Proper initial research on your domain name pays you back in the long run by bringing more users to your website.
Few tips to find a domain name:
Keep it simple or long:
Domain name is like a phone number instead of numbers you are using words that people can type into their web browsers – long and complicated words are difficult to type and has higher chance of misinterpretation. Small URL’s are easy to say and type.
It is not always possible to find a 4 or 5 letter domain names, for some businesses long and service specific URL’s are more appropriate than short and stupid domain names. For example long domain name “NJPestControlService.com” is more recognizable and valuable than “ABCService.com”; and also if someone Google for “NJ Pest control” your site will get higher ranking from search engines than “ABC Service”.
Find a Unique business name:
Uniqueness is another important criterion to find a domain name, try to find a domain name as unique as possible and also keep in mind that it is appropriate for your business or service.
For uniqueness don’t name your domain with complicated or with wrong spelling, domain name should be easy to say and spell. If someone can’t pronounce or type your domain name, then they will have trouble telling other people about your website. If they can’t spell your domain name easily, then they will have trouble using a search engine to find you.
How to Search Domain Name – 5 Useful tools
Use Google for your domain name research:
Once you considered names for your next website type the domain name that you are considering into a search engine to see what comes up. This is really important because if Google considers your domain name to be a spelling mistake, then it will auto correct and show different results. That could really hurt your visibility on the Internet and other hand it will increase other website traffic.
Keep in mind that many web browsers will auto fill a web address in for a user to maximize convenience. That means a person could type “cnn” instead of www.cnn.com. If your domain name can be mistaken by the web browser for someone else’s website, you will have trouble getting Internet traffic.
Keep Competition out:
If you are a business, then your competitors might try to register domain names that sound like yours to redirect traffic to their business. If your domain name is a singular word, then make sure you also register the plural word as well.
You may also want to consider registering other popular extensions besides the.com. A competitor might take your domain name and use a .biz or a .net extension and steal traffic from you. Also register hyphenated domain name with .com extension to increase website traffic.
Register expired domain to increase website traffic:
Sometimes if you are lucky you can find expired high PR ranking domains with valuable back links. You can find expired domains auction at Godaddy auctions before buying an expired domain do proper research on that domain name.
Always check the domain name is not banned in the Adsense program. You can use this Sandbox tool find it.