What is Google PageRank? How Important is Page Rank?

Google PageRank is one of over 200 ways Google’s search engine determines how a page shows up within search results.  The ratings system goes from a Page Rank (PR) of 0 to 10(Highest).  Brand new sites start with a PR of 0.  Only a small handful of sites will ever achieve a ranking of 10.  (Google.com is  a PR 9 site)  A page’s “rank” is determined by its influence. PageRank depends on high quality inbound links.  In other words, links to your site from sites with a higher page rank.

How Important Is Page Rank?

Truthfully, while page rank is still a part of the way Google determines search results, it is no longer the most important thing to consider when attempting to boost your site’s SEO.

In years past, sites with a higher page rank ranked higher in the search results for certain keywords.  However, there are now over 200 different factors used to determine where your page will show up, and often, a site with a lower page rank, by appear before a site with a much higher ranking number.  So, while focusing on your sites rank number is important, it should not make up your total SEO strategy.

Also Read: 5 Domain naming tips to Increase Website Traffic

How to Improve PageRank?

There is no one thing that you can do to improve your ranking.  A good strategy is to avoid the things that Google, or other ranking engines dislike, and focus on the techniques that can demonstrate your authority over time.  Here is a list of some things that will have a good effect on your site.  Keep in mind that none of these things will work overnight.  It takes time to organically grow your sites rankings.

  • Create Consistent, High Quality Content.
    Not only does Google want to see that you have good quality content on your site, but they want to see that you add new content on a regular basis.  While different experts will give you different ideas on how often you should be adding content, the minimum seems to be about once a week.
  • Create a Solid Link Building Strategy.
    Links are an important part of determining your page rank.  While there are bad link building tactics, don’t mistake that to mean Google doesn’t care about links.  They do.  They pay very close attention to links.  Make sure that you develop quality links in the following categories:
  • Backlinks
  • Inbound Links
  • Outbound Links
  • Internal Links

There are others, of course, but these are a good place to start.

  • Submit Your Site to the Directories
    All the major search engines have directories that will allow you to submit your site for listing.  This will create a link that will help your site.
  • Use Social Media, or Social Bookmarking
    Having a strong profile and presence on the top social sites will create links back to your site from an authoritative source, and will drive engagement with your site and content.  Some of the top social sites to be on are of course:
  • Facebook
  • Twitter
  • Pintrest
  • Tumblr
  • Youtube

Things to Avoid When Trying to Increase Page Rank

Pagerank has always been about authoritative links.  However, in recent months, Google has changed the way they calculate those links.  They now require that your inbound links must be relevant to the content of your site.  The old link building tricks do not work so well today, and can actually hurt your rank.  Here are some definite things to avoid.

  • Using automated link programs to build links to your site.
  • Participating in link exchanges.
  • Large scale article marketing.
  • Paying for links.

All of those techniques have been used successfully in the past, but now Google is really cracking down on what they consider “gaming” the system.  It is generally best to avoid these practices.

As I have said, there is no one thing that will increase your page rank, and increasing your page rank should not be the sole focus of your SEO strategy.  Still, ignoring its important would not be wise either.  Hopefully this article will give you some tips to get you headed in the right direction.